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MAPIC 2012 Culture and shopping: Can we make it work?

  • Conference Session on Culture and Shopping during MAPIC 2012 highlights the growing trend towards using culture and leisure in shopping malls.
  • MAPIC 2012 Culture and shopping: Can we make it work?

    “Should we go to the mall? The kids are begging to go to the science center again. I want to go to that fashion show! I'd rather stay home, on-line shop and play on my X-box…” In an age of online shopping, everyone is competing for attention; so why not work together to create a remarkable "offline" shopping and cultural experience.

    In this session, leaders in the cultural and retail sectors present innovative projects where culture and shopping are successfully integrated.

    • What is the compelling human experience they promise?
    • Who do they attract and why?
    • What kinds of partnerships support these projects? How do they benefit all?

    Presented by: Lordculture, Europa City SAS - Groupe Auchan, Corio N.V, Fortis, Centre Pompidou, Cité des Sciences et de l'Industrie

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