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MAPIC 2012 Keynote Address Russia: Maxim Karbasnikoff

  • Keynote speaker Maxim Karbasnikoff believes the future of retail in Russia lies in changing consumer attitudes.
  • MAPIC 2012 Maxime karbasnikoff Keynote Address Russia

    Maxim Karbasnikoff, Head of Retail at Cushman & Wakefield Russia, reminded us that Russia is the largest retail market in Europe. He says, “If you want to ensure increasing sales, you should look at BRIC countries and Russia.” Trying to highlight the importance of this market, he added that Russian consumers spend 80% of their earnings on retail, and that focus needs to be placed on smaller cities due to more disposable income.
    The Russian consumer is emulating the American model and becoming more demanding he says, wanting higher standards, and hungry for more.


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    MAPIC 2012 Keynote Address Russia: Maxime Karbasnikoff, Cushman and Wakefield Russia
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